Amine Cherkaoui grew up near Derb Ghallef — Casablanca's enormous electronics souk — and learned phone repair from the technicians around him. Four years of informal work: no receipt, no warranty, no system. He earned MAD 3,000–5,000 per month in a market worth ten times more.
"I was skilled," he says. "But I was working in the wrong market. Derb Ghallef customers pay MAD 100 for a repair. Maarif customers pay MAD 800. The repair is the same. The difference is the environment and the professionalism."
The Move
With MAD 25,000 saved and a clear plan, Amine opened a shop in Maarif — Casablanca's upscale commercial district, where professionals, corporate workers, and wealthy families lived and shopped.
He set up RepairCoreX on the free plan on his first day.
"I wanted Maarif customers to feel the difference from the first contact. A professional facture. A WhatsApp notification. A warranty. Things they had never received from a repair shop."
The First Month
Amine's month-one revenue: MAD 78,000 — more than he had earned in the previous 5 months combined. Maarif customers were paying MAD 700–1,500 per repair, and they were coming back.
The WhatsApp notification system was decisive. Morocco has among the highest WhatsApp usage rates in the world. When a customer received an automatic notification that their device was ready, many responded: "La première fois qu'une boutique me prévient!" — "The first time a shop has ever notified me!"
Month by Month
Amine also secured a small corporate account in month 4 — a Maarif accounting firm that sent all staff devices to him. This added MAD 30,000–50,000 per month in reliable recurring revenue.
His Life Today
Amine earns MAD 170,000–MAD 180,000 monthly net. He employs 2 people and has plans to open a second location in Rabat's Agdal district.
"Le marché marocain attend les professionnels," he says. "Les clients veulent de la qualité. La demande est là . La question c'est: qui va répondre à cette demande?"
The free plan is your answer. Start today.