Rasmus Nielsen was a senior UX designer at a Copenhagen agency earning DKK 62,000 per month — a strong salary by Danish standards. He was also the person everyone in his Nørrebro neighborhood called when their phone broke.
"I fixed 12 phones in October last year," he says. "For free. For friends. Twelve repairs at DKK 1,200–1,800 each that I gave away. I designed entire product experiences for clients. Why was I not designing my own business?"
That question kept him awake for a week. Then he did something about it.
Designing the Business
Rasmus approached opening a repair shop the way he approached any UX project: research first, then design, then build.
Research: Copenhagen had 4 independent repair shops with strong Google Maps presence. All were informal. None had digital job tickets. All relied on phone calls for status updates. None had professional invoices with CVR numbers. The experience gap was significant.
Design: a shop that treated customers like a premium service brand. Digital job ticket on intake. SMS update on completion. Professional faktura with garantibevis. Minimal, elegant branding.
Build: a shopfront in Nørrebro, RepairCoreX on the free plan, DKK 155,000 invested.
"RepairCoreX was the operational design system," he says. "It handled the customer flow and documentation. I handled the branding and experience. Together, it was the best repair shop in Copenhagen."
The First Month
Opening day was quiet — 4 customers. By week 3, his Google Maps listing had 22 five-star reviews and he was booked two days ahead.
Month 1: DKK 285,000 revenue. Month 3: DKK 520,000. Month 6: DKK 730,000 — hired a technician. Month 12: DKK 890,000.
A Trustpilot Account
At month 5, a Copenhagen-headquartered Trustpilot approached Rasmus to handle all their Nørrebro-area staff device repairs. The irony — a reviews company becoming a client of his because of his reviews — was not lost on him.
"They said my Google Maps rating was what made them trust us," he says, laughing. "A review company, choosing us because of reviews."
Today
Rasmus earns DKK 110,000–DKK 120,000 monthly net. He employs 2 technicians. He is developing a second location near the Frederiksberg startup corridor.
"København har en premium reparationsmarked," he says. "Vær det professionelle valg. RepairCoreX giver dig systemet til det."
Design your business as carefully as you design your craft. Start with the free plan.